• Department of Marketing

    Name: 
    Department of Marketing 
    Description: 
    Research issues include issues related to the discipline of management and quality sciences, in particular marketing management and consumer behaviour. 
    Disciplines: 

    management and quality studies 

    Marketing management, marketing, consumer behaviourmarketing research, market analysis, public relations, customer relationship management, customer satisfaction, e-marketing, customer value management, sale management, marketing effectiveness, services marketing, sustainable marketing, senior marketing, e-trade, e-customer, economics of leisure time, consumption and quality of life. 

    More information: 
    Contact 
    Institute of Management, e-mail: edyta.rudawska@usz.edu.pl